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Il Sessismo Linguistico nel Messagio Pubblicitario (Language Sexism in Commercials).
- Source :
-
Rassegna Italiana di Linguistica Applicata . Jan-Apr 1992 24(1):129-161. - Publication Year :
- 1992
-
Abstract
- Analyzes the differences in production and comprehension of sexist stereotypes used in TV commercials. Compares metaphor choice and figures of speech and some syntactic markers and impact of such language on male and female viewers. (LET)
Details
- Language :
- Italian
- Volume :
- 24
- Issue :
- 1
- Database :
- ERIC
- Journal :
- Rassegna Italiana di Linguistica Applicata
- Publication Type :
- Academic Journal
- Accession number :
- EJ459664
- Document Type :
- Journal Articles<br />Opinion Papers