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The Entrepreneur as a Marketeer.
- Source :
-
Education + Training . May-Jun 1988 30(3):5-5. - Publication Year :
- 1988
-
Abstract
- Discusses the importance of marketing to entrepreneurs. Describes five elements that should be covered in an introductory training session: market research, customer needs, profitability, training, and self-sufficiency. (JOW)
Details
- Language :
- English
- Volume :
- 30
- Issue :
- 3
- Database :
- ERIC
- Journal :
- Education + Training
- Notes :
- Available from MCB University Press, Ltd., P.O. Box 10812, Birmingham, AL 35201.
- Publication Type :
- Academic Journal
- Accession number :
- EJ374559
- Document Type :
- Journal Articles<br />Opinion Papers