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Selling Higher Education: A Corporate Viewpoint.

Authors :
Bowling, James C.
Source :
American Education. Jul 1983 19(6):31-35.
Publication Year :
1983

Abstract

Looks at the problems and opportunities for higher education as seen from a corporate viewpoint. To compete effectively for individual and corporate support, higher education must market its programs, providing detailed information about them. (JOW)

Details

Language :
English
Volume :
19
Issue :
6
Database :
ERIC
Journal :
American Education
Publication Type :
Editorial & Opinion
Accession number :
EJ286218
Document Type :
Opinion Papers<br />Journal Articles