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Selling Higher Education: A Corporate Viewpoint.
- Source :
-
American Education . Jul 1983 19(6):31-35. - Publication Year :
- 1983
-
Abstract
- Looks at the problems and opportunities for higher education as seen from a corporate viewpoint. To compete effectively for individual and corporate support, higher education must market its programs, providing detailed information about them. (JOW)
Details
- Language :
- English
- Volume :
- 19
- Issue :
- 6
- Database :
- ERIC
- Journal :
- American Education
- Publication Type :
- Editorial & Opinion
- Accession number :
- EJ286218
- Document Type :
- Opinion Papers<br />Journal Articles