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Market Potential for Morning Papers.
- Source :
-
Journalism Quarterly . Win 1981 58(4):607-612. - Publication Year :
- 1981
-
Abstract
- Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL)
Details
- Language :
- English
- Volume :
- 58
- Issue :
- 4
- Database :
- ERIC
- Journal :
- Journalism Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- EJ259399
- Document Type :
- Journal Articles<br />Reports - Research