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Reaching the Public: The Asbestos Awareness Campaign.
- Source :
-
Journal of Communication . Spr 1981 31(2):155-167. - Publication Year :
- 1981
-
Abstract
- Examines the role of the media gatekeeper--reporter, editor, or news manager--and the effect of this role on public service announcements. Discusses the Asbestos Awareness campaign and its effectiveness in demonstrating the importance of the media gatekeeper. (JMF)
Details
- Language :
- English
- Volume :
- 31
- Issue :
- 2
- Database :
- ERIC
- Journal :
- Journal of Communication
- Publication Type :
- Academic Journal
- Accession number :
- EJ242121
- Document Type :
- Journal Articles<br />Reports - Research