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Morning-Evening Newspaper Circulation: What Effect Do Appearance and Content Have?
- Source :
-
Journalism Quarterly . F 77 54(3):515-522. - Publication Year :
- 1977
-
Abstract
- In a study of jointly-owned morning/evening newspapers in 96 United States cities, it was found that those morning/evening newspapers that were similar in content and appearance reached higher proportions of dual subscribers than those that were dissimilar. (GW)
Details
- Volume :
- 54
- Issue :
- 3
- Database :
- ERIC
- Journal :
- <searchLink fieldCode="SO" term="%22Journalism+Quarterly%22"><i>Journalism Quarterly</i></searchLink>. F 77 54(3):515-522.
- Accession number :
- EJ171420