Factors Influencing Parents' Choice of Educational Institution in Challenging War Conditions: A Case Study of a Private Ukrainian School

The study, conducted amidst the war in Ukraine in 2023, assesses the impact of schools' decisions on families' choices upon returning to the country. It involves surveying and analyzing data from interviews with parents of a Ukrainian private school. Findings highlight factors like child-centric approaches, fostering independence, and transparent school processes as crucial for parents. These trends, centered on returning to familiarity and building trust through transparent communication, offer guidance for other institutions in similar circumstances.