Social Media Microinterventions: Testing Information Activism as a Media and Information Literacy Tool

Several studies have shown the effect of information activism and microinterventions, such as I Am Here International, the Elves and #NAFO to combat information disorder and hate online. Nevertheless, microinterventions have yet to be conceptualised in promoting media and information literacy (MIL) and informational resilience. This study positions microinterventions as information activism tools and empirically tests microinterventions in the context of higher education. Using an action research approach at a university MIL training course, we aim to understand what types of information activism are used and how the collective interventions affected the participants' MIL-s. We construct a typology of information activism roles and corresponding study tasks: the Worker Bees (focused on microprotections), the Meerkats (microaffirmations) and Lions (microchallenges). These different types surfaced in each participant over a cycle of exhaustion, disappointment, group support, feedback and encouragement that we dubbed the phoenixing cycle.