Mediating Role of Satisfaction between Attitude and Usage Continuity Intention of Learners with Respect to Elearning

The purpose of this study is to explore the mediating role of satisfaction on attitude and usage continuity of higher education students in National Assessment and Accreditation Council accrediated institutes in India in the context of an elearning environment. To investigate the issue, we collected data from 634 students in the elearning enviroment. The data were collected from a self-administered online questionnaire and analysed using the Smart SmartPLS 4 software program to validate the stated hypotheses. The indicators revealed that there is a good model fit between measurement model and the data (SRMR = 0.056, d_ULS = 0.375, d_G = 0.166, and NFI = 0.924). We used inferential statistical approaches to test the consistency and validity of the suggested measurement and structural model. The analysis revealed that attitude has an effect on usage continuity with a P value of 0.000. With a P value of 0.000 and VAF of 87%, the results also suggested that satisfaction can operate as a full mediating variable (indirect only mediating variable type) in the association between attitude and usage continuity. This study highlights the function of satisfaction in the attitude and usage continuity relationship, which has previously been investigated separately and only partially. The results of our research offer new insights into how higher education institutions can promote continuance satisfaction in order to continue students in elearning.