College Student Government Elections and the Espousal of Neoliberalism in Campaign and Platform Discourse

In this critical discourse analysis, we examined 18 college student government campaign platforms from 9 institutions in the state of Florida. We used neoliberalism as a conceptual framework to examine platforms and, in particular, the way(s) students running for office described neoliberal agendas, policies, and thought. Findings revealed concern for student finances and increasing student fees, proposed private sector solutions, an unacknowledged political climate, communications trends, and notable differences by institution type.