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Teaching the Online Presentation: Aiming at Success

Teaching the Online Presentation: Aiming at Success

Authors :
Nelson Lamar Reinsch
Jeanine Warisse Turner
Source :
Business and Professional Communication Quarterly. 2024 87(1):74-99.
Publication Year :
2024

Abstract

We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many--but not all--successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of technology deployment, audience interactivity, or both. We conclude that professors of management communication should teach the online presentation, that such instruction should include classical rhetorical concepts (with some appropriate adjustments), and that instruction should be expanded to include technology and interactivity.

Details

Language :
English
ISSN :
2329-4922 and 2329-4906
Volume :
87
Issue :
1
Database :
ERIC
Journal :
Business and Professional Communication Quarterly
Publication Type :
Academic Journal
Accession number :
EJ1414428
Document Type :
Journal Articles<br />Reports - Research<br />Tests/Questionnaires
Full Text :
https://doi.org/10.1177/23294906231202443