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Developing an Undergraduate Business Analytics Program for a Public State-Funded Business School

Authors :
Amir Gharehgozli
Akash Gupta
Seung-Kuk Paik
Source :
Journal of Education for Business. 2024 99(1):11-19.
Publication Year :
2024

Abstract

Business Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework including all the detailed steps needed to create and implement such a program for a business college in a state-funded public university. It first focuses on program justification and program development process. Then, it tackles program structure, learning outcomes, and resources. Finally, the lessons learnt are shared.

Details

Language :
English
ISSN :
0883-2323 and 1940-3356
Volume :
99
Issue :
1
Database :
ERIC
Journal :
Journal of Education for Business
Publication Type :
Academic Journal
Accession number :
EJ1408166
Document Type :
Journal Articles<br />Reports - Descriptive
Full Text :
https://doi.org/10.1080/08832323.2023.2248348