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Inclusive Marketing Education: Understanding the Role of Gender in the Student Experience

Inclusive Marketing Education: Understanding the Role of Gender in the Student Experience

Authors :
Hepworth, Adam
Weeks, Jessica Babin
Hiler, Jacob
Source :
Research in Higher Education Journal. 2023 44.
Publication Year :
2023

Abstract

Committing to an inclusive educational culture is not only ethically responsible, but it also allows students to reach their full potential. However, creating an inclusive culture presents challenges, especially when feeling included may mean different things to different people. This research examines marketing undergraduate students' inclusive experiences in the college of business. In doing so, it aims to understand inclusion from the student perspective and endeavors to create meaningful progress toward cultivating inclusion in education. The researchers approach this aim through interviewing and surveying students about their experiences. The findings indicate that individuals' differences, namely gender, play a role in shaping students' perceptions about inclusion. This research advances the literature in educational inclusion by building an understanding of how marketing students define and experience inclusion, offering insight into the role of gender in shaping inclusion perceptions, and discovering opportunities for professors to create an inclusive experience for their students.

Details

Language :
English
ISSN :
1941-3432
Volume :
44
Database :
ERIC
Journal :
Research in Higher Education Journal
Publication Type :
Academic Journal
Accession number :
EJ1401363
Document Type :
Journal Articles<br />Reports - Research