Using It My Way: A Qualitative Perspective on the Learning Intention of Social Networking Sites among Older Adults

Studies show that social networking sites (SNS) are convenient for older adults to bond with friends and family without traveling and provide new opportunities for communication that can help older adults to avoid loneliness and social isolation. However, the numbers of SNS usage among older adults are fewer in less developed nations, which can be because only a small number of older adults know how to use SNS, and difficulties such as fears and insecurities while trying to use SNS. To increase the number of older adults using SNS in Malaysia, this study explored the experiences that could affect the intention to learn SNS in older adults in using SNS. Phenomenology approaches using semi-structured one-to-one interviews were used to explore the factors that could affect the intention to learn SNS among older Malaysian adults. This study employed a qualitative approach to explore the intention to learn SNS of twelve older adults aged 60 to 73, residing in different regions of Malaysia. Thematic analysis was used to identify the themes and interpret the data after the data saturation was reached. The themes that emerged from the data were the 'perceived usefulness,' 'unrealistic dependency,' and 'ignorant.' The results of this study can be used to come up with policies and strategies to encourage the learning of SNS among older adults. Program developers and trainers can also use the results of this study to develop modules that are more suited for older adults.