Advancing Students' Business Knowledge via the Deployment of Simulations

The purpose of this paper is to discuss the role of simulations to advance students' knowledge of the business enterprise, and illustrate the attributes of a selected simulation deployed in strategic management course. Business education is a transitional phase in the lives of college students designed to empower them to occupy managerial positions that influence the long-term survival and growth of the enterprise. Professional success of fresh graduates who join the workforce could be enhanced further with the use of innovative teaching and learning approaches. Well-structured business simulations could in view of the Generative Learning Theory enable students to translate knowledge gained in their programs into practice while, at the same time, assist them to develop decision-making skills.