The Link between Creativity, Personality, and Art in Communication Students: Singapore

Understanding the profiles of communication students offers meaningful information for the design of satisfactory academic programs which enhance their skills and orientate their future professional careers. This research studies the relationship between creativity, personality, and relation to art of 126 Singaporean communication students. It gathers psychometric evidence for the K-DOCS, analyzes its relationship with personality, and proposes an orientation toward arts scale. Main results show that these students relate art to self/everyday, scholarly, and artistic creativity. Also, there is a link between their personality (agreeableness and openness) and creativity (self/everyday, scholarly, and artistic) in the relation to art.