Incorporating Business-Focused 'Cards against Humanity'-Style Card Games into the Marketing Classroom

Games in the classroom is not a new concept. Simulations, board games, and online games are popular methods of incorporating game-based learning or gamification into the classroom. However, newer and more humor-based games popular with student populations, such as Cards Against Humanity, a popular card-based party game, have produced some business-level imitators that can create fun and engaging opportunities in the modern marketing classroom. This paper discusses the use of Silicon Valley Startups, Business Walrus, Wash A Pig, and Charty Party as teaching tools and provides examples of how to use them to help foster creativity, engagement, and active learning through humor and fun.