The Post-Pandemic Challenge: Reimagining Private Higher Education in Malaysia

The COVID-19 global pandemic has created an unprecedented experience for many. The private higher education was not spared and currently faces numerous challenges. This paper aims to provide a brief background on the higher education landscape in Malaysia and the impact of the COVID-19 pandemic on the private higher education sector. Inevitably, these institutions need to reimagine their existing business models in order to face the post-pandemic world.