Exploring the Role of Smartphone Apps for Livestock Farmers: Data Management, Extension and Informed Decision Making

Purpose: This paper establishes the attitude of Australian livestock farmers toward the use of mobile applications (apps) in farmer extension, training and on-farm decision making. It also determines levels of technology adoption of smartphones and agriculture app use, as well as identifies factors that may influence app adoption. Methodology: A quantitative approach was utilised in the analysis of data from four online surveys conducted in 2017 that were completed by a total 542 respondents. Findings: Respondents had high levels of smartphone ownership and general app use but significantly lower agricultural app use. Surveys revealed a strong positive attitude and keenness to use apps. Making more informed decisions, increasing efficiency, and accessing and recording important information were the most important reasons for agricultural app use. Practical Implications: Findings suggest a lack of relevant, useful, and easy to use apps for agriculture, or an issue with their value proposition. Theoretical Implications: The perceived technology adoption gap amongst Australian livestock farmers could not be substantiated. Established fundamental factors influencing technology adoption are relevant for agricultural app adoption, but other factors appear to be less relevant and there are new motivators to consider. Originality/Value: There is little peer-reviewed information on the adoption and use of agricultural apps by Australian farmers and a perception that farmers have lower levels of smartphone and app use. This paper assesses technology adoption levels and considers the farmer perspective in identifying factors influencing adoption.