The Relation between Openness and Creativity Is Moderated by Attention to Peers' Ideas in Electronic Brainstorming

An emerging body of research has focused on students' creativity in group contexts, with the assumption that students could be inspired by peers' ideas. Although students' openness and attention to peers' ideas are claimed to play important roles in their creativity in group settings, there is little empirical research that tests this assumption. This study examined the moderating effect of attention to peers' ideas in the relation between openness and creativity in electronic brainstorming. Participants were 91 undergraduate students who took about 10 min to complete a creative idea generation task during electronic brainstorming. Regression analyses found that students who were characterized by high openness were more creative, but only when they showed more attention to peers' ideas. This suggests that electronic brainstorming can be useful for enhancing the creativity of some students.