The Relationship of Student's Motivation, Program Evaluation, Career Attitudes and Career Aspirations in University-Industry Cooperation Program

The number of university-industry cooperation programs has increased rapidly over the last few years. Research in this field is spare. This study therefore explores this gap with particular focus on the relationship of student motivation, evaluation of program, students' attitudes and career aspirations in tourism and hospitality university-industry cooperation program. Using students from a university-industry cooperation program in Macau as a sample, this study collected 151 usable questionnaires from undergraduate students. The finding of this study enriched the knowledge of the education system relative to students' behaviors. The implications and recommendations for both hospitality educators and practitioners were also discussed.