Studying Positioning and Repositioning of Brands Using Multidimensional Scaling

MLA

Roy, Abhijit. “Studying Positioning and Repositioning of Brands Using Multidimensional Scaling.” Journal of Education for Business, vol. 95, no. 1, Jan. 2020, pp. 53–58. EBSCOhost, https://doi.org/10.1080/08832323.2019.1599795.

APA

Roy, A. (2020). Studying Positioning and Repositioning of Brands Using Multidimensional Scaling. Journal of Education for Business, 95(1), 53–58. https://doi.org/10.1080/08832323.2019.1599795

Chicago

Roy, Abhijit. 2020. “Studying Positioning and Repositioning of Brands Using Multidimensional Scaling.” Journal of Education for Business 95 (1): 53–58. doi:10.1080/08832323.2019.1599795.