Escaping the Routine: Unlocking Group Intervention

Courses: Campaigns, Account Planning, Public Relations (PR), and any other strategic communication course where groups are assigned. Objectives: The purpose of this single-class escape-room activity is to increase students' ability to work in time-demanding group settings while utilizing unconventional methods to reinforce material covered in strategic communication (Advertising and PR) courses. By the end of the activity, students will: (1) understand how diverse approaches and perspectives from group members can assist in a non-course evaluative environment (to minimize concern about grades); (2) enhance their group dynamics by allowing them to engage in application of concepts in a new context; and (3) recognize how interdependence can lead to positive group outcomes.