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Pro Tips for Advertising Educators: How Ethnic Diversity Can Solve Creative Problems
- Source :
-
Journal of Advertising Education . Nov 2019 23(2):121-139. - Publication Year :
- 2019
-
Abstract
- Ethnic diversity in the advertising industry could be a solution for culturally insensitive advertising. Insights from advertising professionals, obtained via in-depth interviews, reveal minorities are hindered by bias, resulting in low hiring ratios and lack of retention. Large segments of minorities may not consider advertising for a career. Findings suggest that advertising educators might mitigate some of these factors through teaching tips and curriculum suggestions to engage minorities. Viewing ethnic diversity as a creative/business solution as opposed to a public relations problem could motivate meaningful change in the advertising industry.
Details
- Language :
- English
- ISSN :
- 1098-0482
- Volume :
- 23
- Issue :
- 2
- Database :
- ERIC
- Journal :
- Journal of Advertising Education
- Publication Type :
- Academic Journal
- Accession number :
- EJ1233153
- Document Type :
- Journal Articles<br />Reports - Research
- Full Text :
- https://doi.org/10.1177/1098048219867451