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The Capstone Sales Course: An Integral Part of a University Level Professional Selling Program

Authors :
Titus, David
Harris, Garth
Gulati, Rajesh
Bristow, Dennis
Source :
International Journal of Higher Education. 2017 6(4):28-37.
Publication Year :
2017

Abstract

The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and student deliverables, grading rubrics, student project/assignment guidelines, and a suggested course schedule are presented.

Details

Language :
English
ISSN :
1927-6044
Volume :
6
Issue :
4
Database :
ERIC
Journal :
International Journal of Higher Education
Publication Type :
Academic Journal
Accession number :
EJ1150783
Document Type :
Journal Articles<br />Reports - Descriptive