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The Capstone Sales Course: An Integral Part of a University Level Professional Selling Program
- Source :
-
International Journal of Higher Education . 2017 6(4):28-37. - Publication Year :
- 2017
-
Abstract
- The Capstone Sales course is the final in a sequence of five required courses in a 15 credit Professional Selling program housed in the Marketing Department at St. Cloud State University. The course is heavily focused on experiential learning activities for senior-level sales students. In this paper details of the course design, instructor and student deliverables, grading rubrics, student project/assignment guidelines, and a suggested course schedule are presented.
Details
- Language :
- English
- ISSN :
- 1927-6044
- Volume :
- 6
- Issue :
- 4
- Database :
- ERIC
- Journal :
- International Journal of Higher Education
- Publication Type :
- Academic Journal
- Accession number :
- EJ1150783
- Document Type :
- Journal Articles<br />Reports - Descriptive