International Student Recruitment Techniques: A Preliminary Analysis

Around the world, these educational institutions focus their efforts on recruiting talented students, particularly from foreign countries. However, while well-established universities in developed countries can produce successful international recruitment campaigns, emerging universities still need assistance in producing a successful international recruitment campaign. In order to determine successful recruitment for emerging universities, articles were gathered on the recruitment and outreach techniques of universities in the most economically successful countries in the world. While certain themes were distinct for universities in certain countries, four major steps in the recruitment process were gathered from these secondary sources: funding the recruitment process, developing an international recruitment team, creating targeted advertising related to university specialty programs, and creating a multicultural atmosphere. Limitations related to the analysis included the use of secondary sources and the lack of primary data testing. In conclusion, emerging markets can create an international recruitment process following the four themes identified in successful international student recruitment.