Using Simulations in the Marketing Classroom

This special issue of "Journal of Marketing Education" was intended to engage as broad a perspective on simulations in the marketing classroom as possible. While some of the articles deal with the use of computerized marketing simulations, there are also articles that view simulations as imitating and pretending. The evidence from the body of work presented here suggests not only broadly that simulations enhance marketing learning but that different kinds of simulation can be very effective learning tools.