Fuzzy Failure Analysis: A New Approach to Service Quality Analysis in Higher Education Institutions (Case Study: Vali-e-asr University of Rafsanjan-Iran)

In recent years, concurrent with steep increase in the growth of higher education institutions, improving of educational service quality with an emphasis on students' satisfaction has become an important issue. The present study is going to use the Failure Mode and Effect Analysis (FMEA) in order to evaluate the quality of educational services in Vali-e-asr University of Rafsanjan in form of case study. In The traditional FMEA method the risk priority number (RPN) index was used for rating the failure items, which is the product of three risk factors: occurrence of failure, severity of failure and detectability of failure. In this traditional method, the weights of risk factors weight are not taken into account such that the same weight value is assumed for each of those factors. To overcome this weakness, much research has been performed, recently. This paper uses Wang and colleagues model to assess and prioritize risks of educational services quality by incorporating Yue model in a Fuzzy Environment. The results illustrate that one of the most significant failure items is students' lack of readiness to get job opportunity because of efficiency absence of theoretical and practical courses presented in university.