MOOCs and the Silicon Valley Narrative

Massive open online courses (MOOCs) have generated considerable media interest, more than other education initiatives such as Open Education Resources (OERs). In this article the author argues that this can be seen as an example of the battle for narrative in open education. MOOCs attracted media interest because they appealed to broader narratives such as "education is broken" and the dominant Silicon Valley narrative. Analysis of the media coverage of MOOCs highlights how they satisfied the core beliefs inherent in these narratives in a way that other educational initiatives have not.