MBA Programs: Demand & Career Aspirations. Program Report. Prospective Students Survey 2023 Data Report

The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. The findings detailed in this report are based on responses from a total of 2,710 individuals surveyed between January and December 2022. Prospective students who responded represent those interested in various MBA and business master's program categories, including full-time MBA, professional MBA, executive MBA, master's in management and international management, and other specialized business master's programs. Responses used for analysis included candidates who are at different stages of the GME journey, including those who are actively applying to business schools or currently doing research about graduate business degrees. This year, the information gleaned from the Prospective Students Survey is being released in a nine-part series for easier consumption and improved user experience. Each program report showcases results from the Prospective Students Survey by preferred program type of study. This program report showcases results from the following MBA Program Types: (1) Full-time Two-year MBA; (2) Full-time One-year MBA; (3) Part-time; (4) Executive MBA; and (5) Online MBA. [The following individuals made significant contributions to the publication of this report: Quan Yuan, Alexandria Williams, and Kun Yuan.]