Demand for Graduate Business Degrees. Overview Report. Prospective Students Survey 2023 Data Report

The Prospective Students Survey is one of the Graduate Management Admission Council's (GMAC) keystone research programs. The global graduate management education (GME) community has relied on data from this survey to gain insights about candidates' decision-making processes when considering and applying to graduate business schools since 2009. This year, the rich information gleaned from the Prospective Students Survey is being released in a nine-part series for easier consumption and improved user experience. The findings detailed in this overview report are based on responses from a total of 2,710 prospective students surveyed between January and December 2022 who represent those interested in various MBA and business master's program categories, including full-time MBA, professional MBA, executive MBA, master's in management and international management, and other specialized business master's programs. Responses used for analysis included candidates who are at different stages of the GME journey, including those who are actively applying to business schools or currently doing research about graduate business degrees. Descriptive analyses were conducted on survey responses to examine prospective students' program of study preferences, application plans, and preferred study destination. This overview report contains the following sections: (1) Graduate Management Education Decisions; (2) Program Choice; (3) School Selection Criteria; (4) Study Destination Considerations; and (5) Methodology. [Contributors of the report include: Quan Yuan, Alexandria Williams, and Kun Yuan.]