An Analysis of a University Reclassification Effect on Applications Following a Move to a New Intercollegiate Athletic Association

Scholars have argued that athletics are utilized by universities to advertise their school to all individuals (Collins, 2012; Dwyer, Eddy, Havard, & Braa, 2010; Toma & Cross, 1998; Washington & Ventresca, 2004; Weaver, 2010). Expectedly, university officials are willing to contribute resources in order to develop an effective athletics program to establish an institution's legitimacy among other universities (Collins, 2012; Toma & Cross, 1998; Washington & Ventresca, 2004). One tactic employed by schools focuses on the process of athletic association reclassification into the National Collegiate Athletic Association (NCAA) from other member associations (e.g., National Association for Intercollegiate Athletics). Officials consider this move due to the NCAA's identity as the premiere intercollegiate athletic association. As such, studies on college movement recognized that universities are more likely to move to the NCAA if other universities with shared characteristics have reclassified in order to become legitimate among peers (Smith, Williams, Soebbing,&Washington, 2013; Washington, 2004; 2004-05). However, research has not been conducted to estimate the quantity and duration of a potential 'reclassification' effect. The purpose of this dissertation is to determine if a change in athletic association will increase the number of application receives after reclassification. The dissertation analyzes this phenomenon through the movement of former NAIA member schools from 1959 to 2012 to the NCAA. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]