Strategic Management and Quality Assurance as a Driver for Innovation, Transcendence, and Creativity in Small and Medium-Sized Universities

Higher Education Institutions proceed in a developmental and improvement manner that helps to develop and improve their work and activity, and to avoid the difficulties and obstacles that it suffers from. At the same time, these institutions are working on building a network of relations and cooperation with their local, regional, and international partners to promote and improve many concepts, principles, and standards that these educational institutions consider necessary to develop their work and activity, and improve their performance, which helps them to enhance their external reach and achieve several objectives, whether Scientific, such as contracting with international academics, or academic, such as publishing new research, studies, and articles (and converting them into patents), or technical, such as registering international students with them, or material, such as obtaining grants or funding from private financing institutions or international bodies such as the Fund International Monetary Fund, the United Nations, UNESCO or other international funders. As a result of the orientation of higher education institutions around the world towards new trends and directions in the last years of the past decade, specifically, the internationalization of its activities and programs, many urgent issues emerged that higher education institutions around the world had to focus on, and perhaps the most important of these issues are strategic planning, creativity and quality assurance, and accreditation and thinking in a creative, strategic and creative way, as well as promoting scientific research and linking the university with society and establishing a governance system that ensures the preservation of transparency of work indicators in higher education institutions, without forgetting the permanent and continuous improvement of the work of higher education institutions, and linked to the important performance indicators that universities should work on.