Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Supplemental Report. mba.com Prospective Students Survey 2020. Market Intelligence

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this supplemental report are based on responses from a total of 9,840 individuals surveyed between January and December 2019. Survey respondents represent demand for various MBA and business master's "program categories," including full-time MBA, professional MBA, executive MBA, and business master's programs. Each program category contains specific "program types." For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master's programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others. This report provides detailed breakdowns of 2019 candidate survey responses by several variables of interest to school professionals, including by program type, candidate country of citizenship and residence, and candidate preferred study destination. [Contributors of the report include: Devina Caruthers, Matt Hazenbush, and Tacoma Williams. For the 2020 Summary Report, see ED626970.]