The Feasibility of Offering Bachelor of Science in Entertainment and Multimedia Computing (BSEMC) Using SWOT Analysis

The research has been conducted to examine the feasibility of offering a Bachelor of Science in Entertainment and Multimedia Computing, one of the Commission on Higher Education (CHED) priority courses according to [1] and in keeping with the University's mission and vision. In Nueva Ecija, questionnaires were delivered to senior high school students, and interviews were performed with corporate companies. The data was analyzed using the SWOT Analysis approach to establish the course's competitiveness and cost. According to the survey findings, many graduating senior high school respondents consider BSEMC as a college course. Some of the reasons mentioned by respondents are free tuition, proximity to their home, the University's outstanding reputation, demand for the degree, and a high percentage of employability soon after graduation. A questionnaire and interviews were used as the primary instruments in this study, including selected high schools in Nueva Ecija and several commercial entities. It also used SWOT analysis to determine the course's competitiveness and attractiveness. The amount of senior high school students who replied favorably to the questionnaire reveals that student-respondents are interested in enrolling in the BS in Entertainment and Multimedia Computing program. Demand for the course, the low cost of education, employment after graduation, and the University's strong reputation are all factors. The University's strength is based on its vision, purpose, goals, objectives, and CHED standards such as faculty qualifications and available facilities. Limited educational offerings and reliance on government scholarships are two internal flaws. This contributes to the industry's human resources shortage even more. As a result, offering entertainment and multimedia computing is necessary.