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Early Collegiate Marketing Education in the U.S.
- Source :
-
Online Submission . 2022. - Publication Year :
- 2022
-
Abstract
- This paper discusses the earliest collegiate academic programs that offered courses in marketing in the United States. These academic programs differed (1) in size based on the number of courses offered and (2) in name. The paper also discusses the founding of the American Marketing Association.
Details
- Language :
- English
- Database :
- ERIC
- Journal :
- Online Submission
- Publication Type :
- Report
- Accession number :
- ED618325
- Document Type :
- Reports - Descriptive