Developing Institutional Indicators: The Role of Institutional Research

Universities are coming under increasing pressure to demonstrate accountability in operations that affect student enrollment and that contribute to the increased cost of higher education. Institutional researchers are responding by working to provide strategic data-driven decision support that enables managers to evaluate the benefit of dollars spent on both instructional activities and non-classroom activities. While tools such as key performance indicators are useful for study of traditional activities, these tools frequently lack the flexibility to describe and generate all types of data required by the diverse, complex non-classroom activities of successful universities. This paper demonstrates how this problem can be addressed by involving relevant personnel in identifying mission-based success factors, indicators and learning assessments within key decision domains. A methodology is demonstrated that links assessed outcomes in Student Affairs to University strategic purposes. (Contains 5 exhibits and 3 figures.)