Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (86th, Kansas City, Missouri, July 30-August 2, 2003). Advertising Division.

The Advertising Division of the proceedings contains the following 20 papers: "Stereotyping the 'Model Minority': A Longitudinal Analysis of U.S. Primetime Network Commercials, Comparing Asian Female and Male Characters to Themselves and Others" (Dennis J. Ganahl, Liang Ge and Kwangok Kim); "Cultivation Effects of Television Viewing: A Study of Relationships Among Viewing, Materialism and Attitudes Toward Commercials" (Dennis J. Ganahl, Hongwei Yang, and Jie Liu); "Academic Institutional Television Commercials: A Comparison of Universities" (Brian Parker and Gail Baker); "Attitudes Toward Grades Among Advertising Students: Creative Orientation, GPA, Gender and Other Factors" (Don Umphrey and Jami A. Fullerton); "A Content Analysis of Print Advertising Appeals in Times of Crisis" (Alexander Muk); "Advertising Theory Beyond the Context of Advertising: Taylor's Six-Segment Message Strategy Wheel Offers an Integrated Model of Political Behavior" (Anne Cunningham and Eric Jenner); "Understanding Celebrity Endorsers in Cross-Cultural Contexts: An Exploratory Analysis of South Korean and U.S. Print Advertising" (Hye-Jin Paek); "College Students' Perceptions of 'Creative Circumvention' Beer Commercials" (Lara G. Zwarun); "Is It Segmentation or Segregation?: Exploring the Unintended Social Consequence of Targeting Minority Audiences with Advertising Placements Outside of Mainstream Media" (Karie L. Hollerbach); "Latino Consumer Behavior and Acculturation: A Communication Model" (Olaf Werder and Frank G. Perez); "The Test of the Effectiveness of Product Placements in Video Games: Comparing Explicit and Implicit Memory for Brand Names" (Moonhee Yang, Lucian Dinu, and David R. Roskos-Ewoldsen); "Proactive and Retroactive Position Effects and a System for Evaluating Pod Positions (SEPP)" (Koanghyub Kim, W. Joann Wong, and Xinshu Zhao); "From Information Retrieval to Actual Purchase: A Path Analysis of the Online Purchase Decision Making Process Among U.S. and Indian Consumers" (Padmini Patwardhan and Jyotika Ramaprasad); "Strategies for the Super Bowl of Advertising: An Analysis of Message and Creative Strategies for Commercials and Related Web Sites" (Juran Kim, Jang-Sun Hwang, and Sally J. McMillan); "Public Attitudes toward Advertising: Trends and Predictors" (Tien-Tsung Lee and Martin I. Horn); "Hard-Sell Killers and Soft-Sell Poets: Modern Advertising's Enduring Message Strategy Debate" (Fred K. Beard); "A Content Analysis of Print Advertising Appeals in Times of Crisis" (Alexander Muk); "Warning Signals, Wind Speeds and What Next: A Pilot Project for Disaster Preparedness Among Residents of Central Vietnam's Lagoons" (Jyotika Ramaprasad); "Who Are the 'Others'? Third-Person Effects of Idealized Body Image in Magazine Advertisements" (Yoonhyeung Choi and Glenn Leshner); "Understanding Celebrity Endorsers in Cross-Cultural Contexts: An Exploratory Analysis of South Korean and U.S. Advertising" (Hye-Jin Paek). (RS)