MediaQuotient[TM]: National Survey of Family Media Habits, Knowledge, and Attitudes.

This study examined family media habits, including the use of television, movies, videos, computer and video games, the Internet, music, and print media. The study was conducted by mail with telephone follow-ups, surveying a national random sample of 527 parents of 2- to 17-year-olds who completed MediaQuotient questionnaires. Findings were organized into areas of media habits and attitudes, the connection between media habits and school performance, and the connection between media habits and media effects. Key findings include the following: (1) over half of parents of 2- to 17-year-olds have seen effects of violent video games, television, and movies on their children; (2) although parents expressed concern and children are using media for many hours each day, only 58 percent of parents have rules about how much TV may be watched, only 34 percent "always" or "often" use the TV rating system to help choose what programs their children may watch, and only 40 percent "always" or "often" look at the industry ratings before renting or buying computer or video games; (3) families that use electronic media less and read more have children who perform better in school, and families who have the TV on during meals more frequently have children who perform more poorly in school; and (4) parents who report that their children like to read more are also more likely to report having seen media have a positive effect on their children. Based on findings it was concluded that wise use of media can help develop knowledge and skills, as well as provide engaging entertainment; unwise use can be harmful. (The parent questionnaire is appended.) (HTH)