Latin American Marketing Project. Grade 10 Lesson. Schools of California Online Resources for Education (SCORE): Connecting California's Classrooms to the World.

In this lesson, students work as marketing teams hired by a U.S. fast food company to study the feasibility of selling fast food in Latin America. Teams are composed of cultural, production, marketing, and advertising experts. Each marketing team will investigate a product and a Latin American country. Teams will present their research and recommend whether or not the company should enter the Latin American market. Students are provided with background information, detailed instructions, and on-line resources. The teacher's notes explain the application of history/social science and language arts standards and suggest teaching strategies. (BB)