Marketing Program Outcomes: The Building Blocks of an Associate Degree Marketing Program.

This document contains materials about and from an assessment of Wisconsin's associate degree marketing program. The document begins with a report containing the following: marketing program mission and vision statements; overview, conclusions, and recommendations of an assessment of marketing education needs in which recent graduates of the associate degree marketing program, employers of recent program graduates, and instructors currently teaching in the program participated in focus groups that examined the program's curriculum, instruction, delivery, and outcomes; overview of a program outcome study in which a group of 30 marketing program outcome statements was reviewed by technical college instructors and business and industry representatives, narrowed to a group of 15 outcome statements, and developed as competency-based curriculum units; summaries of the 15 outcomes along with core abilities, performance criteria, learning objectives, conditions, learning activities, and performance assessment guidelines; study recommendations and implementation strategies; and program outcomes. Appendixes constituting approximately 85% of the report contain the following: regional program outcome meeting agenda and participants list; agenda of the postsecondary planning meeting; survey instrument; list of business and industry participants; ranking of program outcomes; curriculum writer's workshop agenda; classification of objectives in the three learning domains; program outcome audit; and PowerPoint presentation. (MN)