The Electronic Presentation: A Status Report of International Use.

This paper describes how electronic presentations are currently used by business people. Business people in the United States and Sweden were surveyed to determine how they are using the medium. A questionnaire was mailed to 506 business people in the United States (201 returned) and to 80 business people in Sweden (76 returned). Results are discussed in terms of gender use of the medium; frequency of use; age of electronic presenters; size of companies using the medium; reasons for using electronic presentations; length of presentation; and media preference. More men than women were found to give business presentations and one to five presentations per month was the average response. The major users of electronic presentations in the United States were found to be in the 36-45 age group, while Swedish users were in the 25-35 age group. Electronic presentations were found in both countries to be most heavily used in medium-sized companies. The most popular electronic presentation is shown to an audience of less than 25 people, with a liquid crystal display and an overhead projector, using Microsoft PowerPoint software. The complete questionnaire results are appended. (AEF)