The Arts: A Competitive Advantage for California.

This 1993 study attempts to define the size and scope of state-wide economic activity generated by the arts in California. The analysis is based on data from surveys of nonprofit arts organization and five case studies. The case studies, which provided context for the core research, include examinations of: (1) artists in Los Angeles County; (2) the motion picture and television industry in California; (3) seven California festivals; (4) art and auto design in California; and (5) the manufacturing of musical instruments in California. Survey and case study findings indicate: (1) the economics of the nonprofit arts sector are robust, with $2.159 billion in economic activity and 115,153 jobs in 1993. (2) Los Angeles County artists are deeply involved in the community and arts as volunteers, contributors to charity, and participants in commercial and nonprofit art worlds, and have average incomes of $38,000 a year. (3) The motion picture and television industry employs a core staff of 50,000 Californians with average salaries of $80,000 in 1992. (4) Cultural tourism is a growth industry for the state with festivals being a strong attraction for tourism. For example, the Half Moon Bay Main Street Beautification Committee spent $70,000 on their Art and Pumpkin Festival and generated $10.5 million including $79,815 in local sales tax. (5) Art and auto design produces $47 million in business revenues and employs more than 400 people. (6) The manufacturing of musical instruments results in $75 million in wages and salaries by the $500 million industry. The arts are found to be a significant basis of California's economic strength. The report includes an "Executive Summary," charts, statistical tables, sample surveys, and acknowledgements. (MM)