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Educating the Consumer about Advertising: Some Issues. ERIC Digest.

Authors :
ERIC Clearinghouse on Reading and Communication Skills, Bloomington, IN.
Gottlieb, Stephen S.
Publication Year :
1991

Abstract

Providing a basic overview of issues related to advertising and the consumer, this digest discusses the omnipresence of advertisements, suggesting ways for consumers to recognize advertising appeals. Deceptive advertising is discussed, with particular attention paid to financial advertising. (RS)

Details

Language :
English
Database :
ERIC
Publication Type :
Periodical
Accession number :
ED332255
Document Type :
ERIC Publications<br />ERIC Digests in Full Text

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