The Open University: Development of Activities in Europe. IET Paper No. 268.

This lecture discusses factors that would be involved if the British Open University's distance education program were to be extended to Western Europe through the use of satellite transmissions. The cost benefits of such a move are discussed, including the possibility of additional funding through the European Commission. Another factor considered is the current movement of other agencies, primarily multinational corporations, into the European market. Reasons for not expanding into Europe are also presented, including the problems inherent in cultural and language barriers, and difficulties that would be encountered in providing adequate local support administrative services. The possibility of competing with already established European distance education programs is also considered. In conclusion, it is suggested that cooperation with existing European agencies would be the best alternative, one which would keep costs down, provide necessary local support, and avoid difficulties in intercultural communication. (EW)