International Business Education in Bay Area Universities: Meeting the Challenge of Global Competition.

The way that college business programs address international dimensions was studied, based on a survey of business curricula in 11 colleges and universities in the San Francisco Bay Area. Information was gathered in 1982 from catalogs and written materials as well as from telephone interviews. All of the schools studied, except Stanford University, offer a bachelor's degree in management or international business administration. All but two offer at least one undergraduate course in international business administration. In 1983, four of the schools offer a specialized concentration in international business. However, undergraduate student enrollment in international business programs is small, and the number of students going abroad to work or study is even smaller. All 11 colleges offer at least one master's level course in international business. The average number of courses per school is 9.5, ranging from 31 courses to 1 course. Only two schools report systematic use of foreign students as sources of cross-cultural knowledge. A profile of the curriculum, its underlying philosophy, and its faculty is presented for each of six specialized master's programs in international business. Appendices include interview questions and a list of business and related courses offered at Bay Area schools. (SW)