Promoting the Business. PACE Revised. Level 3. Research & Development Series No. 240CB13.

This individualized, competency-based unit on promoting business, the 13th of 18 modules, is on the third level of the revised Program for Acquiring Competence in Entrepreneurship (PACE). Intended for the advanced secondary and postsecondary levels and for adults wanting training or retraining, this unit, together with the other materials at this level, emphasizes the actual application of a business plan. Five competencies are dealt with in this instructional unit, including (1) creating a long-term promotional plan, (2) describing the techniques used to prepare advertising and promotion, (3) analyzing competitive promotional activities, (4) evaluating promotional effectiveness, and (5) planning a community relations program. Materials provided include objectives, preparation information, an overview, content (with questions in margins that guide the students' reading), activities, assessment forms, and notes and sources. The unit requires using approximately 3 hours of class time. (YLB)