Periodical Publishing in Wisconsin. Proceedings of the Conference on Periodical Publishing in Wisconsin (Madison, WI, May 11-12, 1978).

The papers contained in this compilation were drawn from the proceedings of a 1978 conference on periodical publishing in Wisconsin. Papers in the first section of the collection deal with the basics of publishing and cover such topics as selecting articles, starting a new publication, mailing procedures, aesthetics and layout, and printing processes and costs. Papers in the second section deal with 22 individual Wisconsin publications in the areas of lifestyle, science, literature, agriculture, outdoor recreation and sports, politics, and hobbies. Individual publications discussed include (1) "Wisconsin Trails," (2) "Traveler," (3) "Forest Products Journal," (4) "Beloit Poetry Journal," (5) "Wolfsong," (6) "Wisconsin Agriculturist," (7) "Wisconsin Sportsman," (8) "The Progressive," (9) "The Wheeler Report," (10) "Urbanism Past and Present," (11) "Old Cars," (12) "Comic Reader," (13) "Model Railroader," and (14) "New German Critique." (FL)