[MATCHE: Management Approach to Teaching Consumer and Homemaking Education.] Occupational Strand: Textiles and Clothing. Module II-D-3: Merchandising Textiles and Ready-to-Wear.

This competency-based preservice home economics teacher education module on merchandising textiles and ready-to-wear is the third in a set of three modules on occupational aspects of textiles and clothing. (This set is part of a larger series of sixty-seven modules on the Management Approach to Teaching Consumer and Homemaking Education [MATCHE]--see CE 019 901-967.) Following the module objective and overview, five units of instruction are presented: (1) fashion industry (with one lesson on the fashion world and consumer behavior patterns); (2) product knowledge (includes lessons on style factors, fabrics and the consumer, and translating product knowledge into sales); (3) salesmanship (with one lesson on effective salesmanship); (4) stockroom operations (includes lessons on departments, and the process of merchandising); and (5) merchandise promotion (with one lesson on techniques of promotion). Each lesson includes a narrative summary and suggested activities. A list of suggested module resources (readings) and a module pre/posttest (with answer key) concludes the document. (Workshop proceedings relating to the development of these modules are available in the ERIC system as CE 019 896-899; also available is a module on utilizing FHA-HERO as an instructional strategy to expand and strengthen the home economics instructional programs [CE 019 900].) (JH)