Thirty-six Ways to Put Bilingualism to Work for You.

This booklet is the result of a joint effort by the Canadian Chamber of Commerce and the Canadian Government. The booklet explains why bilingualism is an asset to business. It describes how a growing number of firms have decided to turn bilingualism to their advantage in communicating with the consumer community. Suggestions on using bilingualism in business cover such topics as company names, signs, competent translation, stationery and other forms, business letters, advertising, and staff. A business reply card is attached at the end of the booklet for persons desiring further information or assistance from the Chamber of Commerce on legal questions, signs, translators, glossaries, second language courses, language consultation, and statistics. The text is in English and in French. (AM)